Building the Next Loyalty Engine for Online Retail

Building the Next Loyalty Engine for Online Retail

Building the Next Loyalty Engine for Online Retail

Partners

Partners

One of the world’s largest online retailers.

Problem

Problem

E-commerce loyalty points are siloed, inflationary, and disconnected from payments. Customers can’t use them beyond the platform, and merchants can’t tie rewards to real customer value. Platforms eyeing stablecoins lack the rails to make rewards programmable.

E-commerce loyalty points are siloed, inflationary, and disconnected from payments. Customers can’t use them beyond the platform, and merchants can’t tie rewards to real customer value. Platforms eyeing stablecoins lack the rails to make rewards programmable.

SOLUTION

SOLUTION

SOLUTION

TBook is partnering with one of the world’s largest online retailers to create the first on-chain loyalty system powered by SBTs and stablecoins.

Value Tracking → SBTs: every purchase, referral, or engagement is captured on-chain and issues an SBT, encoding the customer’s contribution.

SBT Loyalty Tiers: accumulated SBTs upgrade users into higher loyalty tiers, unlocking enhanced benefits.

Stablecoin Rewards: points tied to SBTs convert into stablecoin cashback directly into wallets. Rewards can also be distributed as lucky draws, coupons, or gated premium access.

Stablecoin Circulation: platform-issued stablecoins become the unit of reward and redemption, embedding them in everyday shopping flows.

WHY NOW

WHY NOW

WHY NOW

E-commerce leaders are preparing to issue their own stablecoins, enabling instant, global settlement and programmable cashback. Loyalty will become a key driver of wallet adoption.

E-commerce leaders are preparing to issue their own stablecoins, enabling instant, global settlement and programmable cashback. Loyalty will become a key driver of wallet adoption.

E-commerce leaders are preparing to issue their own stablecoins, enabling instant, global settlement and programmable cashback. Loyalty will become a key driver of wallet adoption.

IMPACT

IMPACT

IMPACT

Customers earn loyalty points with real-world value. Platforms grow their own stablecoin economies, and merchants gain clear attribution of customer value.