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The 2006-2011 World Outlook for Badminton, Paint Ball, Racquetball, Squash, and Table...
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The 2006-2011 World Outlook for Badminton, Paint Ball, Racquetball, Squash, and Table...
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Sales Rank : 3386960
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Format: Adobe Reader PDFPrintable: Yes. This title is printableMac OS Compatible: OS 9.x or laterWindows Compatible: YesHandheld Compatible: Yes. Adobe Reader is available for PalmOS, Pocket PC, and Symbian OS.
File Size: 3024 KB
Digital: 198 pages
Product Description
WHAT IS LATENT DEMAND AND THE P.I.E.?
The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The market is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).
The latent demand for badminton, paint ball, racquetball, squash, and table tennis equipment and traditional and clamp-on roller skates and related equipment is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower either lower or higher than actual sales if a market is inefficient (i.e., not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market.
For reasons discussed later, this report does not consider the notion of unit quantities, only total latent revenues (i.e., a calculation of
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