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The Art of Framing: Managing the Language of Leadership (Jossey-Bass Business and...
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The Art of Framing: Managing the Language of Leadership (Jossey-Bass Business and...
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by Gail T. Fairhurst and Robert A. Sarr
Sales Rank : 49867
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Hardcover: 240 pages
Publisher: Jossey-Bass; 1 edition January 26, 1996
Language: English
ISBN-10: 0787901814
ISBN-13: 978-0787901813
Product Dimensions:
8.9 x 6.1 x 1.1 inches
Shipping Weight: 1 pounds
Product Review
"The power to frame issues, influence the terms of the discussion, and help people understand opportunities and challenges is a recognized leadership capability. The Art of Framing is a practical primer on framing issues to manage meaning." --Nancy Burgas, district manager, Executive Development, AT&T
Product Description
Learn the language of persuasion
How does a leader get others to see things the way he or she sees them? These authors assert that one of the most powerful ways is through the precise use of language. Looking beyond the world of business to politics, entertainment, sports, and education, The Art of Framing presents dozens of real-life examples to illustrate how leaders gain support for their vision and inspire prompt action in their constituents by skillfully using language to frame events, ideas and goals at every opportunity. Using these proven technique, you can enjoy the same results.
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