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Advertising and Public Relations Law (Lea's Communication Series)
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Advertising and Public Relations Law (Lea's Communication Series)
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by Roy L. Moore, Ronald T. Farrar, and Erik L. Collins
Sales Rank : 877558
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Hardcover: 512 pages
Publisher: Lawrence Erlbaum; 1 edition December 1, 1997
Language: English
ISBN-10: 0805816798
ISBN-13: 978-0805816792
Product Dimensions:
9.5 x 6.5 x 1.5 inches
Shipping Weight: 2.2 pounds
Product Review
a thorough and thoughtful overview of the important issues in the field. Written in a clear and accessible style, the book is an excellent mixture of the theoretical and the practical. It provides readers with an authoritative survey of the increasingly complex legal landscape facing advertising and public relations professionals.
—Matt Bunker
University of Alabama
This is a unique and excellent text. The authors have crafted a comprehensive coverage of the regulations and regulatory context of advertising and public relations. The beginning chapters on First Amendment jurisprudence, commercial speech doctrine, and public interest information are excellent presentations of the historical background, concepts, and precedents that explain and support the regulatory framework. The sections and chapters on state and federal regulation, commercial speech torts, intellectual property, industry self-regulation, and public access to information are essential reading for all those who are interested in advertising and public relations. I welcome this text as an advertising educator. As a former member of the managerial staff of the FTC and ad agency executive, I'd recommend this book to every practitioner.
—John Eighmey
Iowa State University
unquestionably the most extensive treatment of AD/PR law ever published in a single book. It covers all the typical issues, like deception, but it goes on to address topics frequently overlooked, such as the right of publicity, false light, invasions of privacy, SEC jurisdiction, and disparagement. But wait, there's more! It's even comprehensible. Any practitioner or educator involved with advertising or public relations should have no problem understanding the material in this book--no law degree required. This should make a great desk reference, or even a textbook, for the marketing communications professions.
—Jef I. Richards
University of Texas at Austin
Product Description
Those picking up a book filled with examples and discussions of laws regulating speech by advertising and public relations practitioners may be puzzled since the First Amendment clearly mandates freedom of speech or of the press. How can there be laws regulating any speech--let alone advertising or public relations--in the face of the Constitution's emphatic statement?
The first text to respond to the growing interest in law courses for those involved in advertising and public relations, Advertising and Public Relations Law breaks new ground in each respective field. The book shows how many issues and ideas affect the regulation of advertising and public relations speech including:
*the categorization of different kinds of speech afforded different levels of First Amendment protection;
*court-created tests for laws and regulations of speech; and
*non content-based restrictions on speech and expression.
{Advertising and public relations studentscan no longer afford to escape training in law, as demonstrated by the increasing number of suits against advertisers, corporate communicators, and advertising and public relations agencies for copyright or trademark infringement, appropriation, and unfair and deceptive commercial speech. Clearly, anyone entering either field must be well-versed in the law.}
This text was written to serve the instructional needs of upper-level undergraduate and graduate students. Also designed as a standard reference source for advertising and public relations practitioners, this clear, concise, comprehensive, and well-written and designed law text should prove an invaluable addition to their libraries.
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