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The World Is Flat 3.0: A Brief History of the Twenty-first Century
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The World Is Flat 3.0: A Brief History of the Twenty-first Century
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by Thomas L. Friedman
Sales Rank : 116
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Paperback: 672 pages
Publisher: Picador July 24, 2007
Language: English
ISBN-10: 0312425074
ISBN-13: 978-0312425074
Product Dimensions:
8.2 x 5.5 x 1.3 inches
Shipping Weight: 15.2 ounces
Product Review
Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist. His aim, in his new book, The World Is Flat, as in his earlier, influential Lexus and the Olive Tree, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn't going to be flat, it is flat, which gives Friedman's breathless narrative much of its urgency, and which also saves it from the Epcot-style polyester sheen that futurists--the optimistic ones at least--are inevitably prey to.
What Friedman means by "flat" is "connected": the lowering of trade and political barriers and the exponential technical advances of the digital revolution have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. This in itself should not be news to anyone. But the news that Friedman has to deliver is that just when we stopped paying attention to these developments--when the dot-com bust turned interest away from the business and technology pages and when 9/11 and the Iraq War turned all eyes toward the Middle East--is when they actually began to accelerate. Globalization 3.0, as he calls it, is driven not by major corporations or giant trade organizations like the World Bank, but by individuals: desktop freelancers and innovative startups all over the world (but especially in India and China) who can compete--and win--not just for low-wage manufacturing and information labor but, increasingly, for the highest-end research and design work as well. (He doesn't forget the "mutant supply chains" like Al-Qaeda that let the small act big in more destructive ways.) Friedman tells his eye-opening story with the catchy slogans and globe-hopping anecdotes that readers of his earlier books and his New York Times columns will know well, and also with a stern sort of optimism. He wants to tell you how exciting this new world is, but he also wants you to know you're going to be trampled if you don't keep up with it. His book is an excellent place to begin. --Tom Nissley Where Were You When the World Went Flat?
 Thomas L. Friedman's reporter's curiosity and his ability to recognize the patterns behind the most complex global developments have made him one of the most entertaining and authoritative sources for information about the wider world we live in, both as the foreign affairs columnist for the New York Times and as the author of landmark books like From Beirut to Jerusalem and The Lexus and the Olive Tree. They also make him an endlessly fascinating conversation partner, and we'd happily have peppered him with questions about The World Is Flat for hours. Read our interview to learn why there's almost no one from Washington, D.C., listed in the index of a book about the global economy, and what his one-plank platform for president would be. (Hint: his bumper stickers would say, "Can You Hear Me Now?") The Essential Tom Friedman
More on Globalization and Development
--This text refers to an out of print or unavailable edition of this title.
From Publishers Weekly
With the rise of technologies like high-speed Internet and the knocking down of barriers both literal (the Berlin Wall) and figurative (the opening of China's economy to free trade) portions of this audiobook could have been outsourced to recording studios all across the globe. As Friedman notes in this lengthy but informative audio, new technologies, political paradigm shifts and, more importantly, innovative individuals at the helms of startups have leveled the playing field in the global economy. That this audio wasn't outsourced is fortunate for listeners, as Wyman is a veteran nonfiction narrator with an extensive background in voicing animation. Upon first listen, one cannot help thinking of the exuberant heroes of Saturday morning cartoons; once listeners grow accustomed to Wyman's youthful tenor, his professionalism and talent shine through. Though Wyman's voice doesn't have the professorial gravitas to match a journalistic work such as this, listeners should have no reservations about choosing this engrossing audio for long-distance travel or simply casual listening.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
--This text refers to an out of print or unavailable edition of this title.
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