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Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart
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Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart
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by Ian Ayres
Sales Rank : 9155
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Hardcover: 272 pages
Publisher: Bantam; 1 edition August 28, 2007
Language: English
ISBN-10: 0553805401
ISBN-13: 978-0553805406
Product Dimensions:
9.1 x 6.1 x 1.1 inches
Shipping Weight: 15.2 ounces
From Publishers Weekly
Yale Law School professor and econometrician Ayres argues in this lively and enjoyable book that the recent creation of huge data sets allows knowledgeable individuals to make previously impossible predictions. He calls the data set analysts super crunchers and discusses the changes they're making to industries like medical diagnostics, air travel pricing, screenwriting and online dating services. Although Ayres presents both sides of this revolution, explaining how the corporate world tries to manipulate consumer behavior and telling consumers how to fight back, his real mission is to educate readers about the basics of statistics and hypothesis testing, spending most of his time in an edifying and entertaining discussion of the use of regression and randomization trials. He frequently asks whether statistical methods are more accurate than the more intuitive conclusions drawn by experts, and consistently concludes that they are. Ayres skillfully demonstrates the importance that statistical literacy can play in our lives, especially now that technology permits it to occur on a scale never before imagined. (Sept. 4)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From AudioFile
The highly technical theories of super crunching are navigated with ease and aplomb in this peppy reading. Ian Ayres explains the importance of economic principles used in conducting research. James Lurie tackles these intricacies of economic data with a narrative style aimed at general listeners. The somewhat dull concept of consolidating vast numbers simultaneously is given vigor by LurieÕs ability to weave the human story behind the various points. Unlike other economic bestsellers, which feature modern case studies, AyresÕs text weaves economic principles across decades and borders, all of which is made comprehensible by the narrator. M.R. © AudioFile 2008, Portland, Maine-- Copyright © AudioFile, Portland, Maine
--This text refers to the
Audio CD
edition.
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